Shopping at H-E-B is more than just restocking your pantry it’s your chance to win exciting rewards and make your voice heard. If you’ve recently made a purchase at H-E-B, your receipt comes with more than a list of groceries it includes an invitation to the official H-E-B customer satisfaction survey at www.heb.com/survey, where you could win a $100 gift card.
Let’s walk you through what this survey is, how to take it, why it matters, and the benefits waiting for you.

What is www.heb.com/survey?
The H-E-B Customer Satisfaction Survey is an online feedback form launched by H-E-B Grocery Company, a Texas-based retail chain. This survey allows customers to share their thoughts about their most recent visit whether positive or negative. Your feedback gives H-E-B real insights into areas like:
- Customer service quality
- Product variety and availability
- Cleanliness and store layout
- Staff efficiency and professionalism
- Overall satisfaction
By completing the survey, you’re helping the company improve future shopping experiences and in return, you stand a chance to win a $100 gift card through their monthly sweepstakes.

Why Does H-E-B Care About Your Feedback?
H-E-B isn’t just any grocery store. Known for its community-first approach, it stands by the motto “Because People Matter.” The company believes that every voice counts, and your feedback can drive meaningful change in their stores.
Here’s how your survey responses are used:
- Improve the store environment, cleanliness, and product organization
- Train staff based on real customer concerns and praise
- Add or remove products based on customer demand
- Enhance checkout efficiency and customer service quality
- Track satisfaction trends across different store locations
So, when you complete the survey, you’re not just entering to win you’re becoming part of H-E-B’s quality improvement mission.
Eligibility Criteria: Who Can Participate?
Before you get started, make sure you meet these eligibility requirements:
- Must be a resident of Texas (as H-E-B operates mainly in Texas)
- Must be 18 years or older
- You must have a valid H-E-B receipt with a survey invitation and code
- Survey must be taken within 3–7 days of the date on your receipt
- Internet access is required to complete the online form
- One survey entry per receipt
- H-E-B employees and immediate family are not eligible for the sweepstakes

How to Take the H-E-B Survey at www.heb.com/survey
Taking the survey is simple and should take no more than 5–7 minutes. Here’s how you can participate:
Step-by-Step Guide:
- Visit the official website: www.heb.com/survey
- Select your language – English or Spanish
- Enter the survey code from your receipt
- Answer the survey questions honestly – covering aspects like staff behavior, product availability, and store cleanliness
- Provide your contact info if you want to enter the sweepstakes
- Submit your responses to complete the process
Once submitted, you’ll either receive a confirmation or an entry into the gift card sweepstakes, depending on the current promotion.
Tips for Completing the Survey Successfully
Want to ensure your survey is valid and you don’t miss out on any rewards? Follow these quick tips:
- Keep your receipt safe until you’ve completed the survey
- Use a reliable device with a stable internet connection
- Answer all questions honestly—your insights help improve services
- Double-check your contact information when entering the sweepstakes
- Take note of the confirmation number (if displayed)
By following these steps, you increase your chances of winning and ensure your feedback is counted.

A Quick Look at H-E-B’s Legacy
Founded in 1905 in Kerrville, Texas, H-E-B has become a household name across the state. With over 400 locations across Texas and Mexico, it’s one of the largest independently-owned food retailers in the U.S.
H-E-B is known for:
- Supporting local farmers and food producers
- Running community events and donation drives
- Keeping stores clean, accessible, and well-stocked
- Offering affordable groceries and superior customer service
When you walk into an H-E-B, you’re stepping into a century-long legacy built on customer-first values.
Conclusion
Taking the H-E-B Survey at www.heb.com/survey is a quick and easy way to make your voice heard, help improve store services, and earn a chance to win a $100 gift card.
So, next time you shop at H-E-B, don’t throw away your receipt. Instead, take a few minutes to complete the survey and become a part of the H-E-B family’s commitment to excellence.
Frequently Asked Questions (FAQs)
- Question: Is the H-E-B Survey legitimate?
Answer: Yes. The survey at www.heb.com/survey is 100% official and operated by H-E-B Grocery Company.
- Question: Can I take the survey more than once?
Answer: Yes, but you need a new receipt for each entry.
- Question: What if I lose my receipt?
Answer: Unfortunately, you cannot take the survey without the survey code on the receipt.
- Question: How will I know if I’ve won?
Answer: Sweepstakes winners are notified via the email or phone number provided during the survey.
- Question: Can I take the survey on my phone?
Answer: Yes! The survey site is mobile-friendly and works smoothly on Android and iOS devices.
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